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Worst Case Scenario (And Why It Won’t Take You Out)
Worst case scenerio When I was about 16, my family took one of our annual vacations. We didn’t go far; money was usually tight, but that year, we were headed to the Texas Hill Country. The Alamo, a few stops along the way… nothing fancy, just something different. We left around 4 in the morning in our tank of a car, a Ford Granada station wagon. That part matters. We hit I-35 South, half awake, a little excited. And I still remember the exact moment everything changed. The so

Tiffany Tillema
Apr 133 min read


What Your Downtown Says About Your Town
Downtown Hico Oprahouse Turned Store My husband loves road trips. And by loves, I mean he’d rather just get there than enjoy the journey. But recently he indulged me on one of our trips through the Texas Hill Country. I wanted to prove a point. See, a few months ago, I was reading some of the posts on a couple of Facebook pages for my hometown. It seemed to be a trend that most of the posts were complaints. Around that same time, I had also been reading a lot about how the en

Tiffany Tillema
Mar 175 min read


Deferred Maintenance Is Not an Accident — It’s a Decision
Crumbling brick does not appear overnight.
Sidewalks do not crack in a week.
Buildings do not crumble without warning.
Storefront standards do not become inconsistent by surprise.
Neglect is rarely sudden.
It is tolerated.

Tiffany Tillema
Feb 202 min read


Does Your Town Have a Self-Esteem Problem?
Small Town Buildings As I travel across Texas evaluating and consulting on historic buildings, I see the same thing over and over: many towns have a self-esteem problem. Not on a personal level, but as a town. How a community sees itself can make or break its economic development—and in some cases, its ability to survive. Telling business owners to fill vacant buildings or creating yet another “development plan” doesn’t do much more than telling someone with low self-esteem t

Tiffany Tillema
Feb 102 min read


Convenience or Community? The Hidden Cost of Big-Box Stores in Small Towns
“We need more competition." We only have one grocery store.”“Why can’t we get a Walmart?” “Our hardware stores don’t carry enough; we need a Lowe’s.” These statements seem reasonable. At first glance, they suggest progress, more choices, convenience, and growth. But many small towns may not realize that not all development helps the local economy. In many cases, it quietly takes money away. What people call “economic growth” often turns into a long-term trade-off, where loc

Tiffany Tillema
Feb 33 min read
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