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Deferred Maintenance Is Not an Accident — It’s a Decision
Crumbling brick does not appear overnight.
Sidewalks do not crack in a week.
Buildings do not crumble without warning.
Storefront standards do not become inconsistent by surprise.
Neglect is rarely sudden.
It is tolerated.

Tiffany Tillema
Feb 202 min read


Does Your Town Have a Self-Esteem Problem?
Small Town Buildings As I travel across Texas evaluating and consulting on historic buildings, I see the same thing over and over: many towns have a self-esteem problem. Not on a personal level, but as a town. How a community sees itself can make or break its economic development—and in some cases, its ability to survive. Telling business owners to fill vacant buildings or creating yet another “development plan” doesn’t do much more than telling someone with low self-esteem t

Tiffany Tillema
Feb 102 min read


Convenience or Community? The Hidden Cost of Big-Box Stores in Small Towns
“We need more competition." We only have one grocery store.”“Why can’t we get a Walmart?” “Our hardware stores don’t carry enough; we need a Lowe’s.” These statements seem reasonable. At first glance, they suggest progress, more choices, convenience, and growth. But many small towns may not realize that not all development helps the local economy. In many cases, it quietly takes money away. What people call “economic growth” often turns into a long-term trade-off, where loc

Tiffany Tillema
Feb 33 min read


What Survives the Cold: Lessons from 32 Years in Business
At the end of 2025, both my shrimp and I were on the edge of disaster.
Now, at the beginning of 2026, I can finally see light at the end of the tunnel (and hopefully it's not a train.)
There is hope. Clearer, warmer waters are ahead.
Sometimes those of us who have been in business a long time get complacent. We think we’ve seen it all. We think nothing can take us down.
That couldn’t be further from the truth.

Tiffany Tillema
Jan 93 min read


Why Painting Brick Is a Costly Mistake (And How It Damages Buildings Over Time)
Most people don’t regret painting brick right away.
That’s the problem.
The damage doesn’t show up while the paint is fresh and the compliments are rolling in. It shows up years later—when paint begins to bubble, when brick faces start popping off, or when moisture appears inside a building with no obvious source. By the time it’s visible, the brick has already been compromised.

Tiffany Tillema
Dec 25, 20254 min read


When History Burns: The Loss of Thee Hubbell House and Why Historic Preservation Matters
There are moments when a town loses more than a building.On the night of December 19, my hometown of Winnsboro, Texas, lost a piece of its soul.
Thee Hubbell House is gone.

Tiffany Tillema
Dec 22, 20255 min read
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