Even the best contractors eventually face negative reviews. A single 1-star or 2-star rating can feel devastating — especially if you’ve spent years building a solid reputation, delivering quality work, and earning the trust of your community. Here’s the thing: Negative reviews aren’t the enemy. How you respond to them can actually do more for your brand than a perfect 5-star rating. Homeowners and project managers don’t just scan star ratings. They read tone, professionalism