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Worst Case Scenario (And Why It Won’t Take You Out)
Worst case scenerio When I was about 16, my family took one of our annual vacations. We didn’t go far; money was usually tight, but that year, we were headed to the Texas Hill Country. The Alamo, a few stops along the way… nothing fancy, just something different. We left around 4 in the morning in our tank of a car, a Ford Granada station wagon. That part matters. We hit I-35 South, half awake, a little excited. And I still remember the exact moment everything changed. The so

Tiffany Tillema
6 days ago3 min read


Women in Construction Week: Why Now Is the Time for Women to Join the Skilled Trades
Women in Construction 🚧 This week is Women in Construction Week , and I am loving the support I’m seeing. Co-workers. Colleagues. Contractors. Even strangers. During a time when skilled tradesworkers are in high demand, women have an incredible opportunity to step into careers that are not only meaningful but also lucrative. Careers where the pay rate is nearly equal. Careers where advancement is absolutely possible. Careers where you can build something real, every single

Tiffany Tillema
Mar 42 min read


What Survives the Cold: Lessons from 32 Years in Business
At the end of 2025, both my shrimp and I were on the edge of disaster.
Now, at the beginning of 2026, I can finally see light at the end of the tunnel (and hopefully it's not a train.)
There is hope. Clearer, warmer waters are ahead.
Sometimes those of us who have been in business a long time get complacent. We think we’ve seen it all. We think nothing can take us down.
That couldn’t be further from the truth.

Tiffany Tillema
Jan 93 min read
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