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Worst Case Scenario (And Why It Won’t Take You Out)
Worst case scenerio When I was about 16, my family took one of our annual vacations. We didn’t go far; money was usually tight, but that year, we were headed to the Texas Hill Country. The Alamo, a few stops along the way… nothing fancy, just something different. We left around 4 in the morning in our tank of a car, a Ford Granada station wagon. That part matters. We hit I-35 South, half awake, a little excited. And I still remember the exact moment everything changed. The so

Tiffany Tillema
Apr 133 min read


What Your Downtown Says About Your Town
Downtown Hico Oprahouse Turned Store My husband loves road trips. And by loves, I mean he’d rather just get there than enjoy the journey. But recently he indulged me on one of our trips through the Texas Hill Country. I wanted to prove a point. See, a few months ago, I was reading some of the posts on a couple of Facebook pages for my hometown. It seemed to be a trend that most of the posts were complaints. Around that same time, I had also been reading a lot about how the en

Tiffany Tillema
Mar 175 min read


Convenience or Community? The Hidden Cost of Big-Box Stores in Small Towns
“We need more competition." We only have one grocery store.”“Why can’t we get a Walmart?” “Our hardware stores don’t carry enough; we need a Lowe’s.” These statements seem reasonable. At first glance, they suggest progress, more choices, convenience, and growth. But many small towns may not realize that not all development helps the local economy. In many cases, it quietly takes money away. What people call “economic growth” often turns into a long-term trade-off, where loc

Tiffany Tillema
Feb 33 min read


The Communication Game: Why Two Sets of Eyes (and Ears) Can Save a Bid
As Pete started reading the building (his superpower, truly), she leaned in with:
“Why would you do that?”
“Are you 100% sure?”
“How would that work?”
Perfectly reasonable questions… unless you’re a contractor who’s been burned by know-it-all homeowners armed with Google and YouTube.
I saw it instantly. She asked a question → Pete interpreted it as a challenge → he drifted as far away from us as possible to go inspect the other side of the building.

Tiffany Tillema
Dec 4, 20253 min read
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