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Does Your Town Have a Self-Esteem Problem?
Small Town Buildings As I travel across Texas evaluating and consulting on historic buildings, I see the same thing over and over: many towns have a self-esteem problem. Not on a personal level, but as a town. How a community sees itself can make or break its economic development—and in some cases, its ability to survive. Telling business owners to fill vacant buildings or creating yet another “development plan” doesn’t do much more than telling someone with low self-esteem t

Tiffany Tillema
Feb 102 min read


When History Burns: The Loss of Thee Hubbell House and Why Historic Preservation Matters
There are moments when a town loses more than a building.On the night of December 19, my hometown of Winnsboro, Texas, lost a piece of its soul.
Thee Hubbell House is gone.

Tiffany Tillema
Dec 22, 20255 min read


The Communication Game: Why Two Sets of Eyes (and Ears) Can Save a Bid
As Pete started reading the building (his superpower, truly), she leaned in with:
“Why would you do that?”
“Are you 100% sure?”
“How would that work?”
Perfectly reasonable questions… unless you’re a contractor who’s been burned by know-it-all homeowners armed with Google and YouTube.
I saw it instantly. She asked a question → Pete interpreted it as a challenge → he drifted as far away from us as possible to go inspect the other side of the building.

Tiffany Tillema
Dec 4, 20253 min read
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