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What Your Downtown Says About Your Town
Downtown Hico Oprahouse Turned Store My husband loves road trips. And by loves, I mean he’d rather just get there than enjoy the journey. But recently he indulged me on one of our trips through the Texas Hill Country. I wanted to prove a point. See, a few months ago, I was reading some of the posts on a couple of Facebook pages for my hometown. It seemed to be a trend that most of the posts were complaints. Around that same time, I had also been reading a lot about how the en

Tiffany Tillema
5 days ago5 min read


Does Your Town Have a Self-Esteem Problem?
Small Town Buildings As I travel across Texas evaluating and consulting on historic buildings, I see the same thing over and over: many towns have a self-esteem problem. Not on a personal level, but as a town. How a community sees itself can make or break its economic development—and in some cases, its ability to survive. Telling business owners to fill vacant buildings or creating yet another “development plan” doesn’t do much more than telling someone with low self-esteem t

Tiffany Tillema
Feb 102 min read


Convenience or Community? The Hidden Cost of Big-Box Stores in Small Towns
“We need more competition." We only have one grocery store.”“Why can’t we get a Walmart?” “Our hardware stores don’t carry enough; we need a Lowe’s.” These statements seem reasonable. At first glance, they suggest progress, more choices, convenience, and growth. But many small towns may not realize that not all development helps the local economy. In many cases, it quietly takes money away. What people call “economic growth” often turns into a long-term trade-off, where loc

Tiffany Tillema
Feb 33 min read


Why Painting Brick Is a Costly Mistake (And How It Damages Buildings Over Time)
Most people don’t regret painting brick right away.
That’s the problem.
The damage doesn’t show up while the paint is fresh and the compliments are rolling in. It shows up years later—when paint begins to bubble, when brick faces start popping off, or when moisture appears inside a building with no obvious source. By the time it’s visible, the brick has already been compromised.

Tiffany Tillema
Dec 25, 20254 min read


When History Burns: The Loss of Thee Hubbell House and Why Historic Preservation Matters
There are moments when a town loses more than a building.On the night of December 19, my hometown of Winnsboro, Texas, lost a piece of its soul.
Thee Hubbell House is gone.

Tiffany Tillema
Dec 22, 20255 min read


The Communication Game: Why Two Sets of Eyes (and Ears) Can Save a Bid
As Pete started reading the building (his superpower, truly), she leaned in with:
“Why would you do that?”
“Are you 100% sure?”
“How would that work?”
Perfectly reasonable questions… unless you’re a contractor who’s been burned by know-it-all homeowners armed with Google and YouTube.
I saw it instantly. She asked a question → Pete interpreted it as a challenge → he drifted as far away from us as possible to go inspect the other side of the building.

Tiffany Tillema
Dec 4, 20253 min read
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