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Why Brick Cracks: Understanding the Science
One of the most common questions I hear from homeowners is: "Should I be worried about this crack?"
Sometimes the answer is yes.
Most of the time, the answer is no.
Brick is an incredibly strong building material. Many brick structures have survived for hundreds of years.
I've worked on buildings that were standing long before any of us were born and, with proper maintenance, will likely outlive us all.
So if brick is so durable, why does it crack?
The answer is surprisingl

Tiffany Tillema
Jun 153 min read


Why Painting Brick Is a Costly Mistake (And How It Damages Buildings Over Time)
Most people don’t regret painting brick right away.
That’s the problem.
The damage doesn’t show up while the paint is fresh and the compliments are rolling in. It shows up years later—when paint begins to bubble, when brick faces start popping off, or when moisture appears inside a building with no obvious source. By the time it’s visible, the brick has already been compromised.

Tiffany Tillema
Dec 25, 20254 min read


The Communication Game: Why Two Sets of Eyes (and Ears) Can Save a Bid
As Pete started reading the building (his superpower, truly), she leaned in with:
“Why would you do that?”
“Are you 100% sure?”
“How would that work?”
Perfectly reasonable questions… unless you’re a contractor who’s been burned by know-it-all homeowners armed with Google and YouTube.
I saw it instantly. She asked a question → Pete interpreted it as a challenge → he drifted as far away from us as possible to go inspect the other side of the building.

Tiffany Tillema
Dec 4, 20253 min read
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